Sports: Nike Says US Olympic Uniforms Could Shave Time Off Sprints

Sabrina B.

US Olympic track and field athletes will wear uniforms at the London Summer Olympics that Nike says could shave up to 0.023 seconds off 100-meter sprint times — a difference that could have elevated Walter Dix from bronze to the silver medal at the Beijing Olympics.

Dix still wouldn’t have caught the fastest man in the world that day. Usain Bolt of Jamaica simply ran away from the field in the final, setting a world record that he would later break again.

But maybe these uniforms, with dimples that mimic a golf ball, could help the Americans close the gap on Bolt and his training partner, Yohan Blake.

The company said its tests showed an unexpectedly big difference in the 100-, 200- and 400-meter races. The outfits were unveiled Thursday evening in New York.

”We couldn’t believe the numbers,” said Martin Lotti, Nike’s Olympics creative director. ”That’s not just the difference between first and second place, it’s about making the podium.”

The added texture might seem counterintuitive, but the company studied the aerodynamics of golf balls and found the textures and dimples make it more efficient. Patterned patches are on the forearm and leg, the fastest-moving parts of the body.

”The logical thing would have been to make it smoother or use lighter materials, but we challenged ourselves to think differently,” Lotti said.

Spyder made a similar claim with speed suits in Vancouver for skiers — and the Americans had one of their best showings in Alpine. The Speedo LZR Racer that Michael Phelps and teammates donned for the 2008 Beijing Olympics made a mockery of world records.

”It’s a sport of hundredths and thousandths — there has been no great leap forward in track and field, like the suits swimming had,” said Jill Geer, chief communications officer for USA Track and Field. ”But if there is a possible benefit of shaving some amount of time off of a performance, that’s fantastic.”

Geer said Nike includes USA Track and Field athletes in the process and is serious about helping athletes perform at their best, but she said the athletes are just as focused on ”having the letters U-S-A across their chests and representing their country.”

”For an athlete who puts on the uniform, maybe the knowledge it might make them two-hundredths of a second faster, that information alone might be enough to make them run faster,” she said.

The shoe worn by marathon runners will also save about 19 percent of its old marathon shoe weight — or about the weight of a car over the 40,000 steps typically taken in a marathon, Lotti said.

The shoe comes from a complete shift in the manufacturing process, which results in a single, seamless knit upper. A traditional sneaker is put together more like a puzzle piece, with multiple patches glued or stitched together. The glue or stitching adds weight, he says.

Nike also wanted to create greener uniforms — the speedsuit’s material comes from the nylon from 13 recycled water bottles. The basketball uniform is made from 22 bottles.

Nike also revealed three medal-stand uniforms for different athletes for the Olympics, which start next month. Track cyclists, sailors and synchronized swimmers are among those who would wear a silver jacket and pant; basketball players and soccer players, as well as handballers and water polo players, would be in a navy, satiny tracksuit; and archers, equestrians and wrestlers would be in a bomber-style jacket that’s designed as a nod to a varsity letterman jacket.

”The outfits should be celebratory,” said Lotti. ”You don’t want it to be a standard training outfit. … It’s an opportunity for athletes to shine.”

After soliciting input from athletes and getting to know their personal stories, Lotti said a one-size-fits-all approach wasn’t going to cut it for him and his design team for the London Games this summer. ”It not how things are anymore,” he said.

Of course, the commonality among all Team USA members is their home country, so Americana also was to have a starring role. The flag is on the same spot on the arm for all of the athletes’ clothes, not just the winners’ jackets but on the uniforms, too. And ”United States of America” is written on the back.

But there is no cliche red, white and blue. ”We wanted to elevate it. I think of it more like a Corvette, a pickup truck and a Cadillac. They’re all different and have different looks, but they are all distinctly American.”

Designers also drew inspiration from another point of American pride: the image of astronauts as they walk as a ”team” just before embarking on a mission. ”It’s a moment when you are proud of your country and at the pinnacle of human potential,” Lotti says.

Consumer versions of Olympic apparel and accessories will be available this summer.

Ralph Lauren is designing Team USA’s opening and closing ceremony uniforms, as well as the casual clothes they’ll wear in the Olympic Village.

-AP

Sabrina

Leave a Comment





THE BLOG

none

Archives

HOT 97

OT the REAL | FUNK FLEX | #Freestyle152

Another Philly spitta spitting in NYC, OT the Real! OT has been on his been on his grind since he got out from his 6yr bid, and he likes to show his street side through his bars.

LGP QUA | FUNK FLEX | #Freestyle151

We’ve been watching this young man spit bars for a while now, the very talented “Voice of the Youth” has been dropping bars all over the Web! LGP Qua, LGP stands for “Let’s Get Paid”, one of Philly’sfinest… it was time to bring him up!

SMOKE DZA | FUNK FLEX | #Freestyle150

A lot of speculation since the launch of “Block Work” that the legendary Hot97 #FlexFreestyle Series was not happening any more… But not only is it still counting with Smoke Dza hitting the 150 mark with Bars!

HOODCELEBRITYY | FUNK FLEX | #Freestyle149

Ok… We’re getting back into action and here’s a great start with the spicy HOODCELEBRITYY!! She’s petite but packs a an exciting lyrical punch.

Dj Drama | Jack Harlow | FUNK FLEX | #Freestyle148

On our 148th freestyle, we received the great Dj Drama highlighting his latest treasure find Jack Harlow from Louuvile(Louisville KY) to spit some BARS on the Big platform!

Lil Baby | FUNK FLEX | #Freestyle147

Yes Lil Baby is on promo run for sure, dropping freestyles here and there to promote his album “My Turn”. No Doubt dropping by the series with Actual Numbers was a top priority of his and his team!

LINKS

MUSIC

Tee Grizzley | FUNK FLEX | #Freestyle129

Tee Grizzley rejoined us like it’s his next ‘First Day Out’ in these streets! This time he brought Sada Baby to sit next to him as he delivers his bars to Funk Flex.

Bobby Konders Presents: Massive B Legacy, Vol. 1

Release Date: November 19th, 2018 Bobby Konders Presents: Massive B Legacy – Volume 1 is now available and includes ten features on ten tracks. Burro Banton, Vybez Kartel, Bounty Killa, Sizzla, T.O.K., Elephantman, Richie Spice, Chezidek, Chronicle, and King Kong. You can listen on Apple Music, Spotify, and Tidal.

#MusicStillMatters New Music: A Boogie – Nice For What

A boogie gave fans a snippet of this one via his instagram. Finally after all the request to drop the full version from fans – here it is. Check A Boogie’s version of “Nice For What.” Listen below.

#MusicStillMatters New Music: Dave East – Imagine

Dave East is set to release the 2nd installment of his “Karma” series, next week on July 27. Check out this new one off the tape called “Imagine.” Listen below.

#MusicStillMatters New Music: 070 Shake – Accusations

The G.O.O.D. Music rookie 070 Shake releases a new one called “Accusations.” Listen below.

(Video) Tony James – Sweat Slow

Toronto’s very own Tony James has released his major label debut single and visual for “Sweat Slow.” Tony says this one “Is about the one that got away, so we wanted to show the beautiful, happy women representing the ex-girlfriends of the men who took them for granted.” Look out for more from Tony this…

#MusicStillMatters New Music: Childish Gambino – Summertime Magic / Feels Like Summer

Childish Gambino aka Donald Glover follows up his video/song “This Is America” with not only one, but two records for the summer. The “Atlanta” creator tweeted “summer pack,” with a link to his songs, “Summertime Magic” and “Feels Like Summer.”

#MusicStillMatters Stream: Meek Mill – Legends Of The Summer

Meek Mill decided to treat his fans to new music when he dropped a new EP called “Legends of the Summer.” the 4-track tape features Swizz Beatz, Jeremih and PNB Rock. Stream below.

#MusicStillMatters Stream: Future – Beast Mode 2

Future links up with Zaytoven for the follow up to 2015’s “Beast Mode” titled “Beast Mode 2” which includes 9 tracks with a feature from Young Scooter. Listen below.

#MusicStillMatters New Music: T-Pain – Boo’d Up (Remix)

First it was Nicki Minaj and Quavo who put their touch on the track to mixed reviews. Then Fabolous laid his verse on the hit single. Now, T-Pain decided to give his take on the track. Listen below.

TECH TALK

We Know What YG’s Next Purchase Will Be: This ALL RED Special Edition iPhone!

An all red iPhone is on the way – I’m sure much to the delight of the Bloods. LOL! A special edition red version of the iPhone 7 and 7 Plus have been introduced, in celebration of the 10-year anniversary of Apple’s partnership with HIV/AIDS organization, (Red).

(Video) Apple Unveils New Spaceship Campus Called “Apple Park”

One of Steve Jobs projects he left behind before his untimely death from pancreatic cancer, was the Apple spaceship campus. Take a look.

(Video) Cam’Ron Responds to Jim Jones Interview with Funk Flex

Rapper Jim Jones recently sat down with DJ Funkmaster Flex for an interview. During the interview Jim discussed many things including, the break-up of the infamous Dipset, his relationship with Cam’ron and many other things.

(Video + Photo) Meek Mill Is Back On Instagram And With A Cryptic Message

Meek Mill IG Screenshot Meek Milly is back on his beloved gram and might have dropped some potential cover art in the process for DC 4.5?

(Video) Lil Wayne Featured In EA’s ‘Need For Speed: No Limits’ Game

While we still have no Carter 5 in sight, we can at least get SOMETHING from Lil Wayne in the form of EA’s new mobile game, Need For Speed: No Limits. Players can drive as Weezy in the game, and both his voice and likeness are there for fans to enjoy. Tune is also working…

Sprint Purchases 33% Stake In Jay-Z’s Tidal

Power moves on power moves on top of power moves. Hov just struck a big deal for Tidal and the artists who have stake in the company as well, through Sprint.

(Video) Travis Scott Previews New Heat On Snapchat

Looks like Travis Scott is cooking something up…Astroworld this year?

Azealia Banks Has Been Banned From Facebook

AzealiaBanksVEVO Well, that took longer than expected.

(Video + Photo) Ariana Grande Got Her Own Character In “Final Fantasy: Brave Exvius” Game

Soon you’ll be able to play as Ariana in Final Fantasy and she broke the news to her fans yesterday.

SoundCloud Makes A Major Update That MANY People Will Be Happy About!

When SoundCloud first came out, it quickly became a hub for DJs, uploading their mixes and gaining a decent following because of it. However, as labels became more hip to the new site, they began issuing copyright infringements left to right, and DJs began leaving the streaming website in droves – especially because their accounts…

MARISA EXPLAINS IT ALL

Marisa Mendez x Jamal x Tunisia – Marisa Explains It All [Episode 16: “Holiday Hangover”]

We’ve made it to episode 16 of my podcast, Marisa Explains It All, and I finally decided to share it with you guys here. LOL! On this episode, we pre-gamed before the Ebro In The Morning holiday party…and uh, yeah. Drunk talk and feelings were at an all time high. Our music picks are as…

Behind The Lyrics: Lil Wayne Admits To Botched Suicide Attempt As A Child On “London Roads”

Lil Wayne has long recounted a story of “accidentally” shooting himself when he was 12, playing with a 9 mm handgun. Thankfully, an off-duty cop was around to help young Tune, and he survived to become the rap star he is today. Apparently, that wasn’t the whole story, though! On “London Roads”, a song from…

(Video) Machine Gun Kelly Finally Opens Up About Amber Rose

Machine Gun Kelly is one of my favorite artists and has been a good friend of mine for years now, so it was double the blessing to make my Hot 97 interview debut with him on Ebro In The Morning today! The Bad Boy rapper stopped by to discuss his new single and its powerful…

Behind The Lyrics: Wiz Khalifa Comes For Amber’s Neck On “For Everybody”

Last night, Juicy J dropped his Wiz Khalifa-assisted single “For Everybody,” and boy did Wiz have some choice words for his ex Amber Rose on the track! And to drive the point home, they included a photo of themselves at his wedding to Amber as the song’s artwork.

(Video) Honey Cocaine Plays A Hilarious Game Of Taboo

Toronto-bred raptress Honey Cocaine made her rounds at Hot 97 a few weeks back, promoting her latest mixtape Like A Drug, and its 2 singles, “Gwola” featuring Kid Ink and Maino, and “None Of My Business” with Kirko Bangz and Constantine. Following her dope interview with Jen From BK for Jen’s “Ladies First” segment, I…

Interview: Machine Gun Kelly On Debut Film: “I hope that it kind of strikes a social issue…” [PLUS Details On Sophomore Album!]

This Friday, Colson ‘MGK‘ Baker will make his big-screen debut, starring as Kid Culprit in the romantic drama, Beyond The Lights. Since his 2012 Bad Boy/Interscope debut Lace Up and his breakout single “Wild Boy,” Kells has toured the world and shot not only Beyond The Lights, but two more as-of-yet unreleased films as well.…

Elijah Blake Gives 7 Tips How NOT To Act Around A Celeb, Plus Talks New EP, His First Big Check & More!

Singer/songwriter Elijah Blake has worked with a majority of the biggest names in the music business from Rihanna, Justin Bieber, Usher, Mary J and more, either having written for them or being featured on their songs. Now with his recently released Drift EP (available on iTunes here,) the talented Def Jam signee sat down to…

IFWT Exclusive: Maino Gives Us The REAL Story Of What Happened With The Porn Star!

Maino is currently being sought out by the NYPD for questioning, after an adult film star accused him of assaulting her inside of his truck after they partied at Griffin on Monday night with Drake, Ashanti, JR Smith and more. According to the police report filed by the porn star, Mellanie Monroe, “he started punching…

Mila J Reveals The Real Deal Between Her & A Rumored Beau, Plus Talks New EP, Diet/Workout, Her Mains & More!

Gorgeous singer/songwriter/dancer Mila J finally released her debut EP M.I.L.A. (Made In L.A.) yesterday, after years of trying out girl groups, various solo ventures, random day jobs and the like. She’s finally found her niche now though, and has seen success with her latest singles, “Smoke, Drink, Break-Up” and the Ty Dolla $ign-assisted, “My Main.”…

Adrian Marcel Gives 7 Tips For The Bedroom

Last week, I caught up with Mr. “2 A.M.” himself, Adrian Marcel. As it’s quite clear what’s going on at such hours of the night, I decided to get a few sex tips from the Bay Area native. Check out his 7 tips for the bedroom below!