Kicks: @NIKE Unveils Basketball Hyper Elite Uniform and Nike Hyperdunk 2012

Nike Apparel and footwear wants to deliver the next level of basketball performance innovation to the masses. As Nike Basketball prepares for the 2012 Olympic the roll out what Team USA will play in. The Uniforms will help boost the athletes performance, Kobe, Lebron, Kevin Durant and D Williams will have custom sneakers for Team USA. Check it out and learn more NIKE unveiling after the jump…

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From Nike:

Combining NIKE’S lightest, most technologically advanced textiles with iconic graphics, the Nike Hyper Elite Basketball Uniform helps boost players’ performance and communicates the pride of USA Basketball.

The innovation begins with Nike Aerographics, an engineered fabric that is a passive cooling solution allowing greater design and graphic flexibility while creating mesh areas in a garment without adding seams. It adds graphic interest to a garment that actually contributes to the performance by increasing air circulation. The Nike Hyper Elite Shorts to be worn by the USA Basketball team alone weigh in at 14 ounces lighter than the average shorts currently worn by professional players. Further, since unveiling Nike Aerographics in 2008, the NIKE design team has harnessed the technology’s bold design applications and endless graphic possibilities.

Taking these advancements into account, the NIKE Hyper Elite Jersey, our lightest jersey ever, features a breathable and durable design with striking Nike Aerographics. Its 3D-structured Dri-FIT fabric helps pull sweat away from the skin and reduce cling while a functional flock screenprint on the inside of the collar provides further sweat management. The sleeveless v-neck silhouette, including hem vents and modified armholes, offers mobility while the slim fit reduces bulkiness and distraction.

The jerseys are advanced to iconic when combined with bold graphics, including contrast color blocking, a signature pride Nike Aerographics on the back and a country-specific battle cry on the inside of the neck, helping to inspire players and fans alike. A federation mark, in addition to the athlete’s name and number, add to the seminal look. Meanwhile, the fabric of the men’s jersey is made with approximately 96% recycled polyester. The Nike Hyper Elite Basketball Uniform saves an average of 22 recycled plastic bottles per uniform—reflecting the NIKE commitment to considered design.

Conversely, Nike Hyper Elite Basketball Shorts feature 100% recycled polyester material, highlighting the same wicking Dri-FIT capabilities of the jersey, as well as four-way stretch fabric for mobility and comfort. Side-panels feature laser-cut perforations, supplying ventilation for supplementary sweat management. A waistband with engineered ventilation perforation and internal drawcord allows for a more secure, comfortable fit around the waist.

Nike Hyperdunk
Elevating basketball performance to the next level, NIKE debuts the Nike Hyperdunk, part of the landmark Nike Lunarlon Collection. An innovative combination of advanced NIKE Flywire technology and a basketball-specific NIKE Lunarlon cushioning system, this light, more supportive, durable and breathable shoe is expressly designed to meet the demands of elite basketball players worldwide.

The upper of the Nike Hyperdunk features the most advanced version of NIKE Flywire, which uses high-strength cables for support and stability. These responsive cables are loose when at rest and dynamic in motion, tensing to help stabilize the foot. A synthetic heel clip enhances lockdown, as the engineered foam and mesh of the upper reduces weight while further increasing breathability, strength and durability. Simultaneously, the collar of the shoe wraps lower in the back and higher over the front, increasing flexibility and lateral stability in the heel and ankle. The open mesh tongue and full inner sleeve provide lightweight ventilation and a more secure, comfortable fit.

Midsole, basketball-specific Lunarlon foam cushioning supplies a soft, yet responsive foundation. Improving upon past models, there is additional foam in key areas, enhancing lateral stability and durability. A 3-D shaped, glass-reinforced, composite mid-foot shank offers torsional rigidity and responsiveness. Moving to the outsole, solid rubber provides durability and traction on a variety of surfaces while a modified traction pattern and forefoot pivot circle enhance multi-direction grip. Moreover, a high-wrapping lateral outrigger provides reinforcement for hard cuts, providing players with the support they need for high performance.

NIKE Pro Combat Men’s Hyperstrong 2.0 Vis-Deflex
Superior on-court protection comes from the NIKE Pro Combat Men’s Hyperstrong 2.0 Vis-Deflex shirt and shorts. Providing impact protection under basketball jerseys, via ergonomically designed Vis-Deflex floating foam technology, these advanced garments allow players to battle with increased confidence.

For the upper body, the NIKE Pro Combat Men’s Hyperstrong 2.0 Vis-Deflex Shirt serves as lightweight armor on the ribs, side and lower back regions while flat-seam construction minimizes chafing. Dri-FIT fabric wicks away sweat and mesh side panels improve ventilation. Meanwhile, NIKE Pro Combat Men’s Hyperstrong 2.0 Vis-Deflex Shorts defend the tailbone and thigh regions of the lower body that take the most abuse. Employing the same flat seam technology and floating foam technology as shirts, these protective shorts also place mesh overlay on pads to enhance comfort.